Problem Context
The business handled high-value catalog requests through fragmented channels, leading to inconsistent responses, weak lead tracking, and limited visibility into which products converted best.
Concore Technologies
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Concore Technologies
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Interior Commerce
A premium digital catalog and quote workflow platform for high-value marble and furniture inquiries.
Snapshot pending client approval
Shibam Premium Catalog Commerce
Client Profile
A premium furniture and marble brand serving custom residential and commercial interior projects.
Timeline
9-week delivery with design and engineering overlap
Delivery Team
1 Product Designer, 1 Full-Stack Engineer, 1 QA, 1 Delivery Lead
Unlike commodity e-commerce, this engagement required a consultation-oriented buying journey. Product storytelling quality and inquiry handling discipline were both business-critical. The platform was intentionally designed to improve pre-sales clarity and reduce qualification friction for the internal team.
UX strategy, catalog architecture, quote workflow design, full-stack implementation, and sales-team enablement.
The business handled high-value catalog requests through fragmented channels, leading to inconsistent responses, weak lead tracking, and limited visibility into which products converted best.
CONCORE TECHNOLOGIES developed a premium digital catalog experience integrated with structured inquiry and quote workflows, enabling the sales team to respond faster and track lead quality more effectively.
Create a premium digital experience aligned with brand positioning
Reduce delay and inconsistency in quote handling
Capture better lead context for faster follow-up
Support future expansion of catalog depth and segments
Content & Journey Definition
Structured product and collection taxonomy, then mapped inquiry paths based on customer intent and purchase stage.
Platform Implementation
Built catalog, detail, and quote workflow modules with attention to performance and content maintainability.
Sales Workflow Enablement
Configured internal inquiry states, follow-up conventions, and reporting views to improve response consistency.
Structured content model for products, collections, and references
Lead pipeline model with status transitions and assignment fields
Reusable product blocks for rapid catalog expansion
Performance-optimized media delivery for visual assets
Validation rules for quote submissions and lead records
Role-aware access controls for internal operations
Data hygiene checks for inquiry and contact workflows
Deployment checklist covering SEO and core conversion pages
High visual quality requirements with performance constraints
Need for consultation-style flow instead of direct checkout
50% faster quote operations for high-value catalog requests
More efficient handoffs between sales and operations
50% faster quote turnaround for catalog-driven inquiries
Higher visibility into high-intent leads across collections
Improved average order value from qualified inquiries
More consistent sales communication across team members
High-ticket commerce needs process design as much as UI polish
Quote workflows should be treated as first-class product journeys